Link popularity is a phrase that is used to describe your website’s power according to the number of inbound links you have. There are several tools online that will measure your link pop for you and I’ll list a few in a moment. Right now, I’ll talk about the importance of link popularity. Best Premium WordPress Themes for 2018.
Any time another website links to yours you get credit for the link. You might get a lot of credit or a little credit, but you’re going to get some credit. With a few exceptions.
If you are being linked to from a spam site or bad neighborhood then you may not get credit for that link, but you won’t be penalized. The search engines know that you can’t help who links to you. There’s no control in that. But link popularity measures the number – not the quality – of the links pointing in to your site.
At one point, MSN reported the links the counted, but that hasn’t happened for a while. Yahoo! seems to count every link, even sometimes internal links – that is, links that point from one page to another. Google only reports links from certain pages once and then doesn’t report them again, but may still give additional credit for the links, though the credit is somewhat diminished.
That’s a quick overview. Keep in mind that link popularity is measured for each page of your website and not the website itself. When you check link popularity for your site’s domain name then you are checking the link pop for the index page, or home page. Usually, that page has the highest link popularity, but not always. It depends on your site and whether you’ve been successful in getting other webmasters to link to your internal pages.
Tools that will report your link popularity include:
- SEO Chat
There are more link popularity tools out there, but these three are perhaps the most popular and sufficient for your needs.
Best Premium WordPress Themes For 2018 – Article Marketing
Peter Nisbet wrote an article that claims article marketing is better than search engine optimization. Is he right? Well, let’s take a look at his arguments:
Here is a good point. In order to get any real traffic from Google, you have to be on the first page of results. But Google isn’t the only search engine. Depending on your niche, you might actually do better in terms of traffic by being on the page 1 of MSN Live or Yahoo! If you get hundreds of unique visitors every day from each search engine because you are listed in the 3 results for several pages then you could do respectably well in the search engines. Effective SEO has positive benefits.
True, most people give up because they don’t have the resilience and determination necessary to follow through and learn what it takes to succeed. The same person who gives up on SEO will likely give up on article marketing when they don’t see the traffic from their efforts that Peter Nisbet is pointing out will happen in this article. What he isn’t telling you is that there is a skill – both to SEO and to article marketing – that will ensure your success. Both SEO and article marketing rely on the same skill; if you don’t have that skill then you’ll fail at article marketing the same as you will at SEO. Acquire the skill and you can succeed at both as well.
Best Premium WordPress Themes For 2018 – WebPro News
WebPro News has an interesting article on link buying. Evidently, Danny Sullivan, a well known SEO guru, was approached by a link seller then reported that link seller to Google. Poor link seller.
Actually, I have no sympathy for the link seller at all. Clearly, Danny Sullivan knew what he was doing. And he was right. But there is a correct way to go about link buying that won’t hurt you. It’s not all bad.
First, never buy a link from a company that claims that link buying is acceptable in Google’s eyes unless one of the two following conditions are met:
- The link uses the rel=”nofollow” attribute
- It is redirected to an intermediate page blocking search engines with a robots.txt file
Those are the conditions under which Google will accept link buying as ethical activity. The reason is because those types of links don’t affect search results. Other types of links do. Google, for what should be obvious reasons, doesn’t want people using monied interests to affect organic search results. Quite frankly, ethical search engine optimization experts won’t either.
If you are going to buy links then at least take the time to find out how to do it without killing your own site’s reputation. Otherwise, you’ll regret it.
Best Premium WordPress Themes For 2018 – Get Free Links
One often overlooked free webmaster tool that Google provides for free is a link diagnostic tool that lets you analyze all the links on your website to determine what web pages link to your 404 error pages. You can use this tool to identify these links and help your search engine optimization efforts. Also by using this tool you can get information needed to contact the owners of those websites to have them point their links to the right pages. Why would you do this? Because the search engines are likely not counting inbound links that point to your 404 pages.
This often happens when webmasters give a certain page a drastic redesign and change the name of the file in the process. Sometimes, changing the file name is inadvertent and the webmaster leaves out a character or adds one, or he may forget the exact name he gave the last file and name the new file something similar but different. Thinking that he’s written over the old file, he uploads the file name after having deleted the old one. Anyone who visits the old file will get a 404 error page.
If you know the name of the old file that is catching these 404 error page links then you can simply redirect that page to your new page and that will fix it. It will at least divert traffic to your new page. But it won’t really help you gain inbound links. What you’ll need to do is contact the owners of websites linking to that old page and give them the URL of your new page.
To find out which pages are linking to your 404 error pages, sign into Webmaster Central and click on the website you want to check on. Click on “Diagnostics” then click on “Web crawl”. Click on “Not found” and you’ll see a list of links that the search engines are not crawling. You should see a series of links that say something like “2 pages” or “14 pages”. Those are the number of pages linking to that 404 error page. Click the hyperlink and you’ll see the exact pages linking to the error page. They’ll either be internal pages on your site or offsite pages and if the latter then you’re losing valuable inbound link juice. That’s when you should visit those websites and send an e-mail to the owner to let them know that there is another page they can link to.