This morning we talked about anchor text and how to choose the right keywords. But anchor text is more than just keywords in a link. Anchor text is also a call to action. You want the user to click the link, right? The Best Premium WordPress Themes for 2018.
Don’t assume that just because you put a link in your text that it will be clicked. Not all links are clicked. There are number of factors that into whether or not a link is clicked.
- Link placement within the text
- Number of competing links
- Number of links on the page
- The text within the link anchor text
- Promise of benefit at the other end
If you have too many links on the page then you rest assured that not all of them will be clicked. Most people have better things to do than run through your entire list of links. You can count on some of them not getting clicked. But if the purpose is to provide an inbound link to another page and you don’t care if that link gets clicked, OK, no problem. But if you are building links to drive traffic then too many links on the page is a big deal.
Another thing to consider is where the links are placed on the page. Generally, near the beginning and at the end of content is best. If you bury your links in the middle of your content it can be effective as long as you don’t have too many links on the page and it’s visible. But keep in mind that readers who are interested in reading the page may not have an interest in being diverted.
One of the most important things, though, is the call to action: The text within the anchor text. If it is a strong call to action then placement may not matter, but link placement AND call to action together are the best combination. A good strong call to action at the end of a page of content can attract a large number of click-throughs, especially if your topic is popular and you are getting targeted traffic.
Yes, anchor text as call to action can be as important, or more important, than building links as inbound links.
Premium WordPress Themes – Which Keywords
So you know you need anchor text and you know how to create links with anchor text. But how do you know which keywords to use for your anchor text as part of your on site optimization strategy?
There’s really no hard and fast rule. But I can give you some things to think about.
No. 1, if you think about your anchor text as a call to action, it’s a little easier. But the problem with using every link as a call to action is that you don’t always use the best keyword for the situation. However, if you get the click-through then it’s worth it, right?
Different links server different purposes. For instance, an affiliate link has a different reason for being than a link from one page to another on your website. Those internal links are for navigational purposes. The anchor text in those cases should be the most important keyword to describe the page being linked to.
Let’s say Page A on your site is about carburetors. Page B is about intake valves. You sell auto parts. Depending on the purpose of the link, your anchor text could read as any of the following:
- Learn more about intake valves
- Buy your intake valve here
- Intake valves
- Why your intake valve is rusty
- How to replace the intake valve
There are any number of other anchor texts you could use depending on what you want to accomplish with your page on intake valves and the anchor text leading to it, but you can see that the words and phrases you use serve as a call to action in many cases. If you just use a phrase like “intake valve” that doesn’t say much about what’s on the other side of that link. But if you use another phrase, one that describes what the link clicker will actually see when they arrive at their destination, then you’ll likely get more click-throughs. You’ll certainly get more qualified and targeted click-throughs.
If your link is an offsite link pointing into one of the pages of your site then you’ll need to decide whether you want to get the link juice for your important anchor text or if you want to go for the strong call to action. If possible, do both. But if you want the best anchor text link juice then use a keyword that is associated with the page being linked to. The best way to match keywords for anchor text is to ensure that your primary keyword is in your URL, the title of your page, and used throughout your page as well as anchor text for any inbound links.
There is a lot more that could be said for anchor text, but that’s a quick down and dirty in a nutshell.
Premium WordPress Themes – SEO
You’ve heard the derogatories: Blackhat, Scumbag, SEO. In some people’s eyes they are all the same thing. But are they?
Let’s face it. Mike McDonald has a point. SEOs are manipulators. But is that really a bad thing?
I do agree with his conclusion in the end. It’s not certain that Google would penalize a high profile search engine optimization expert, or any SEO, for promoting a product that happened to have resulted in a lot of inbound links for the SEO or his sponsor. It’s not certain they wouldn’t either. But when it comes to paid links, well, if you get caught paying cash for those then Google will nab you. We know that for certain. But, here’s the pickle. Only if you get caught.
Now I’m not saying you should go out and buy a lot of links under the radar. There are enough people out there recommending that. But it does beg the question, What exactly is a paid link?
Is it a paid link if you receive a product as a gift just so you can blog about it? Is it a paid link if you are “loaned” a product so you can blog about it? What if you trade services and that results in a big inbound link pay off for you – intended or not? Would that constitute a paid link campaign?
I think these are questions that a lot of us would like Google to answer. But Google doesn’t always come out with those kinds of answers very forthrightly. And who can blame them? The bad guys – I mean, we SEO types – we generally jump on such news and exploit it for everything that it’s worth. Can you blame us? That’s our job.